


Microsoft
Microsoft Dynamics 365 - Customer Data Platform - First application of Dynamics 365 - Customer Insights
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Microsoft Dynamics 365 Customer Insights. Dynamics 365 Customer Insights is Microsoft's customer data platform (CDP) that helps deliver personalized customer experiences. The application provides a holistic view of customers with unmatched time for information. Get the most comprehensive view of your customers by unifying customer data with real-time operational and IoT data. Improve customer profiles with proprietary and third-party data sources. Customer Insights helps you transform your business into a customer-driven organization by empowering marketing, sales, and service professionals to personalize 1:1 interactions at scale. Out-of-the-box integrations with Microsoft and third-party applications can be leveraged to enable real-time information to drive meaningful action. Link data from transactional, behavioral, and demographic data sources to create comprehensive customer views. Get insights from the source with pre-built AI models, or quickly build, test and deploy custom AI/ML models using advanced analytics solutions at unlimited scale. Maintain complete control over your customers' data to ensure the highest level of data governance and compliance with an enterprise-grade CDP with custom management built into Microsoft Azure. Support General Data Protection Regulation (GDPR) and other legislative requirements and industry standards through integrated privacy, security and governance tools.
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